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Kenyan Businessman Simon Kabu Confirms 50% Ownership of Bonfire Adventures: “We Founded It in 2007”
Renowned Kenyan entrepreneur Simon Kabu has confirmed that he co-owns Bonfire Adventures, one of Kenya’s leading tour and travel companies, holding a 50% stake in the business.
In a video that has since gone viral, Kabu clarified his role in the company’s inception, highlighting its journey from humble beginnings to becoming a dominant force in the East African travel industry.
According to Kabu, Bonfire Adventures was established in 2007, a year marked by his ambitious vision to revolutionize the travel sector in Kenya. Together with his wife, Sarah Kabu, he laid the groundwork for a company that would not only cater to local and international tourism but also inspire Kenyans to explore their country’s hidden gems.
“We started Bonfire Adventures in 2007,” Kabu emphasized, underscoring the shared commitment and teamwork that propelled the business to success.
Bonfire Adventures has become synonymous with quality, affordability, and personalized travel experiences, offering a wide range of services, including honeymoon packages, family getaways, group tours, and corporate retreats.
Kabu credited the company’s success to strategic planning, hard work, and an unrelenting focus on customer satisfaction. “Our goal has always been to make travel accessible and enjoyable for everyone,” he said.
In the years since its formation, Bonfire Adventures has grown exponentially, navigating challenges while adapting to changing market dynamics.
From the early days of relying on a small office and a handful of clients, the company now boasts a significant presence across Kenya and beyond. Kabu highlighted how the firm has embraced digital transformation to remain competitive, leveraging social media and online booking platforms to reach a wider audience.
Kabu also touched on the importance of a balanced partnership in running the business. He described his wife, Sarah, as not only a co-owner but also a driving force behind Bonfire Adventures’ operations.
“Sarah and I have worked hand-in-hand to build this empire. It hasn’t been easy, but our shared vision and determination have seen us through,” he said.
Despite its impressive growth, Kabu admitted that the journey has not been without challenges. The COVID-19 pandemic, for instance, disrupted the global travel industry, forcing the company to rethink its strategies. Bonfire Adventures weathered the storm by focusing on domestic tourism, creating tailored packages for Kenyans to explore local destinations during a time when international travel was limited.
Looking ahead, Kabu expressed optimism about the future of Bonfire Adventures and the travel industry at large. He emphasized the importance of innovation and adaptability in maintaining the company’s competitive edge.
“The journey of Bonfire Adventures is far from over. We are constantly evolving to meet the needs of our clients and remain leaders in the market,” he remarked.
Simon Kabu’s confirmation of his 50% stake in Bonfire Adventures not only solidifies his status as a successful businessman but also serves as a testament to the power of entrepreneurship and resilience in achieving dreams.
Through his and Sarah’s efforts, Bonfire Adventures continues to inspire Kenyans to explore, connect, and create lasting memories.
